Link to statistics

1. In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (eMarketer)

   • We are on social media because our friends are on social media. But so are influencers and publications who share consumable content we’re interested in. And we can assume that other people are also on social media for the same reasons as we are.

2. 98.3% of Facebook users access the platform on mobile devices. (Statista)

   • To follow up on the point above, all of this interaction and satisfying our curiosities got massively convenient once smartphones were introduced.

3. Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)

   • To further elaborate, social media is one of the main reasons people open their smartphones numerous times a day. And the convenience from smartphones makes the time add up.

4. 54% of social browsers use social media to research products. (GlobalWebIndex)

   • Social Media gets interesting for your business when you use advertising, influencers, and PR to get onto the radars of newer customers. When done right, social media can leave your customers with another channel to compare your product against competitors.

5. 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. (Pew Research Center, GlobalWebIndex)

   • Facebook’s influence has dropped, but not as much as people think. Facebook is still the largest social media platform, and users still find practical uses for it.

6. 67% of Gen Z and 57% of Millennials use [Instagram], in comparison to only 38% of Gen X. (GlobalWebIndex)

   • Instagram has captured a lot of share from other social media platforms. It is unique in that it is image driven, which many people find to be easily consumable. Instagram also aggressively challenged Snapchat when they implemented their “Story” feature to their millions of users.

7. 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ( Sprout Social)

   • There are other platforms where people create their own following and share their own content, but nothing competes with instagram. Being image oriented, Instagram lends itself well to things like fashion, fitness, sports, DIY, design, etc. If you’re an expert or deeply curious about a subject, Instagram makes your content easily consumable.

8. 90% of people on Instagram follow a business. (Instagram)

   • There are ways to A. display your products in interesting ways on Instagram and B. get in front of your audience on there

9. "LinkedIn is the top paid and organic social channel for B2B businesses. (Content Marketing Institute)

   • There is without a doubt a certain audience for Linkedin. While you think that you might not use Linkedin, all you need is someone or something that you’re interested in that is being shared on the platform. Once that thread is pulled, then there is a good chance you become a user--frequency to be determined.

10. 82% of B2B markers report finding the greatest success on LinkedIn. (LinkedIn Marketing Solutions )

    • Each social media has its own personality. The features on each platform and who you follow on them determine how you will use it. For Linkedin, it might not be the most rewarding place to share pictures of your baby shower. But to highlight your company’s growth for the quarter might more be in line with what is shared on Linkedin. Linkedin is also highly populated by recruiters. All of this is to say that Linkedin positioned itself for a specific niche in social media that led to great success with B2B marketers. 

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