Crowdfunding at one time was an interesting solution for creators. It’s popularity has faded, but it hasn’t all disappeared. Crowdfunding platforms, like Kickstarter, gives you tools you need to collect money from your customers--but before you sell them the product. 

This new angle on fundraising is meant to be a different way to make your project happen. Some people didn’t want to bring in publishers or distributors that could have a say in the project. Or crowdfunding was the best way of building up cash without collecting debt.

And through this new kind of fundraising, one of my favorite marketing books was published. The Crowdsourceress is about Alex Daly, someone who had little marketing experience, but was given a change of direction when someone asked her to help them with a Kickstarter campaign. Further lessons will be expounded upon with individual posts. But this book gives you a very digestible guide to creating a marketing and communications (PR) campaign.

It’s cool that Kickstarter lets creators get more access to their supporters. But a fundraising goal doesn’t snap itself into existence. Alex Daly, in a sink or swim environment, learned how important it was to find places sharing good content. And even better, places whose content had a shared purpose with the products you are marketing.

If you need a primer on public relations or how it’s done in the more modern landscape, this book solves that need well. 

But for now, if you’d like to discuss publications or influencers you might want to reach out to, contact me below.