Getting in front of customers leads to more customers. Simple enough, right? But how do you stick? How do you associate yourself with a solution so that you're the first person they call when a customer is experiencing a problem your product or service can solve?

Staying in front of your customers as much as possible is how.

Every time a customer comes in contact with a piece of marketing from your company it's called a touchpoint. So a touchpoint can be a social media post, a billboard, a banner ad, a sign on a storefront, or a custom car wrap displaying your logo.

If you make it clear what your company does, what problems the products solve, and manage to get touch points in front of your prospective customer as often as possible, then you place your company at the front of the mind of your customers.

The bad news, though, is we don't know how many touchpoints a customer needs before they're ready to make a purchase. And the internet and social media have yet to make quantifying this any easier. Unfortunately, it's easy for a person to visit a website a dozen times before purchasing. It's also easy for a person to follow a company on social media and not make a purchase from them for months.

Luckily, advertising strategies can get you in front of a customer often. PR strategies also help build authority, and an ongoing organic presence on social media builds trust. So, different touchpoints serve different purposes. But if you plan your touchpoints thoughtfully, you can get a lot of marketing in front of your customers.

And more marketing in front of your customers will lead to people completing purchases more, or building trust through experts will reduce the time it takes for someone to consider purchasing.

I want to help reduce this friction and help you get in front of your customers as often as possible.

Contact me today, and we can analyze your products and customers' needs and place as many touchpoints in front of them as needed.